I’m Julio del Prado, a Filipino creative based in Manila.

I write and help shape how brands tell their stories through language, tone, and narrative.

About

I’m currently with IPG Mediabrands, where I develop copy and creative strategy across multi-channel campaigns. I co-founded Ersatz—a small, curated retailer exploring how clothing, language, and identity meet. When I’m not writing, I play drums for indie musician Rosh.

Projects

Lead Copywriter (Fortune WWD, Global TB Caucus); Co-Founder (Ersatz); Copywriter (JMA Jewelry); Writer (Purveyr, William Lee Bespoke, Bagasao); Design Consultant (Plant Vision, Egg Fiasco × Adidas); Model (Leon Denim, Novel, Land of Nod, Carl Jan Cruz); Assistant Stylist (No Rome)

Experiments

Clothing Process & Design, Jazz, Drums and Percussion, Literature, Digital Watches, Robots

Let’s connect.

julioabreradelprado@gmail.com
+63 916 710 6410

Contact